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Harled Essentials Omnisolar Searchlight ZIP Strip 200° Coffee Wanderlust
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Design that solves problems
and opens opportunities.

Packaging, catalogues, e-commerce, brand identity. I work across the full commercial design stack - starting with the problem, not the aesthetic.

Brand SystemsPackagingE-commerceProduct Storytelling
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Lostock, Bolton · Greater Manchester · UK

Currently shipping

Available

Currently working on catalogue and e-commerce projects for multi-SKU product ranges.

Projects
60+
Channels
B2B/B2C
Focus
Systems

What I Bring

  • Product hierarchy and naming that actually converts.
  • Templates built to scale - not just for one job.
  • Clean visuals. Nothing that doesn't need to be there.
Selected Work

Case studies & systems

A selection of projects. Each one started with a problem - here's how I solved it.

⌕
Catalogue Design2025–26
Harled Essentials - Catalogue Vol.1 & 2
No brief, no assets, no photos. Built the whole thing from scratch.
Role: Design Lead - Sole DesignerCataloguePhotographyBrand
Impact
  • 2 volumes, 12 product categories - all photography and copy included
  • Client used it to justify a £10k website investment
View case study
E-commerce2025–Ongoing
Omnisolar - Listings & Brand Launch
Brand new brand on a major retailer platform. Zero presence to full listing suite.
Role: E-commerce LeadE-commerceBrandStrategy
Impact
  • Full DIY.com presence built from nothing
  • Premium pricing made possible by getting the brand right first
View case study
Catalogue Design2025
Searchlight - Trade Catalogue
1,300 products. One catalogue. Visual direction built to work at that scale.
Role: Designer - small teamCatalogueArt DirectionB2B
Impact
  • 1,300 SKUs - structured, shot, and laid out
  • Shifted the visual direction from product-on-white to lifestyle
View case study
Brand Identity2025–Ongoing
ZIP Strip - Brand & Packaging
Started with a product name and nothing else. Built the brand from there.
Role: Sole DesignerBrandPackagingRetail
Impact
  • Logo, guidelines, voice - everything from zero
  • 20+ SKU variants across retail and trade, plus insert system
View case study
Digital Design2024
200° Coffee - Digital Design Suite
Five different formats. One brief. All from the same design system.
Role: Sole DesignerInteractiveDigitalPublishing
Impact
  • Five outputs - PDF, EPUB, carousel, poster, data vis
  • Same design system running through all of them
View case study
Brand + UI2025–26
Wanderlust - Brand & App UI
Real client, real brief. Brand identity and 20+ app screens designed end to end.
Role: Sole DesignerBrandUI DesignTravel
Impact
  • Brand identity plus 20+ app screens - onboarding through to payment
  • First travel and app project - proved the approach works beyond lighting
View case study

What I do

See all services

Brand Systems

Logo to full system. Built to work across every format you need it in.

Packaging Design

Shelf-ready work. Clear hierarchy, proper specs, built for multi-SKU ranges.

E-commerce Assets

Listing images that stop the scroll. Infographics that answer the question before they ask it.

Catalogues & Datasheets

Data-merge templates for rapid B2B production - one update, every SKU refreshed.